If you’re an Etsy seller trying to grow your business, you’ve probably wondered: Can I advertise my Etsy shop directly on Google Ads? After all, Google is the world’s biggest search engine, and having your handcrafted jewelry, vintage décor, or personalized gifts appear right on Google’s search results seems like a dream.
But here’s the surprising twist — while Google Ads for Etsy shop promotion is possible, it doesn't work the way you might expect. You can get your Etsy listings onto Google, but you won’t be running those ads yourself through your own Google Ads account.
Let’s dive into how Etsy handles advertising through Google, what that means for your shop, and how you can make the most of it to drive more traffic and sales.
Short answer: Yes, your Etsy products can appear on Google Ads — but not directly through your own Google Ads account. Etsy controls the ad placements through its built-in advertising features like Etsy Ads and Offsite Ads, which include Google Shopping.
This means Etsy does all the heavy lifting: creating campaigns, targeting audiences, managing ad spend — while you focus on your shop. In exchange, Etsy charges you fees based on how your ads perform.
To fully leverage Google Ads for Etsy shop exposure, you need to understand how Etsy's advertising tools work behind the scenes. Here are the three main components Etsy offers:
This is Etsy’s internal ad platform. When you turn on Etsy Ads:
However, Etsy Ads only affect traffic within Etsy — they don’t place your listings on Google. For that, you’ll need to understand Offsite Ads and Google Shopping.
This is where Etsy bridges the gap to external platforms like:
When a shopper clicks on your item through a Google Ad (placed by Etsy) and makes a purchase, you get the sale — but you’ll also pay an Offsite Ads fee (typically 12%–15%).
Etsy also promotes products directly on Google Shopping — a visual product search experience on Google.com and Google.com/shopping.
When Etsy includes your listing here, it's visible to people actively searching for products like yours. The buyer sees your product, clicks it, and gets taken to your Etsy shop. If they buy, you may pay either an Etsy Ads fee or an Offsite Ads fee, depending on how it was promoted.
Read more: The Best Types of Google Ads for Your Etsy Shop
Many Etsy sellers wish they could run Google Ads directly — perhaps to get more control over their marketing campaigns, tailor specific keywords, or use advanced strategies.
But there’s a fundamental reason why you can’t:
Etsy does not allow direct integration with your own Google Ads account.
Instead, Etsy runs the campaigns itself. Here’s why:
So while you may feel limited, there’s a silver lining: Etsy’s system is designed to reduce your risk and simplify your workload.
If your goal is more visibility through Google Ads for Etsy shop, here’s how to activate and optimize what’s available to you:
Go to your Shop Manager → Marketing → Etsy Ads
Note: This will not advertise on Google, but it’s the first step to improving your listing’s exposure and conversion rate.
Some of your Etsy Ads budget may be allocated toward Google Shopping if your listing meets certain quality and demand criteria. You can't manually choose this — Etsy's algorithm does it for you.
To increase your chances:
Etsy automatically includes all eligible listings in Offsite Ads, unless you opt out (which is only allowed if you made under $10,000/year on Etsy). You’ll only pay if a shopper buys something after clicking an Offsite Ad.
To view performance:
Read more: How To Promote Your Etsy Shop On Google: A Complete Guide
Let’s break down the benefits and limitations of the current setup:
If you’re serious about taking your shop marketing to the next level, and the lack of direct access to Google Ads frustrates you, you have two options:
Many Etsy sellers expand their reach by creating their own websites using platforms like:
With your own store, you can run your own Google Ads campaigns with full control. This gives you:
However, it also means you must manage your own ad budget, landing pages, conversion tracking, and customer service.
You can directly advertise your Etsy shop on platforms like:
Here, you can link directly to your Etsy listings and run highly targeted campaigns without violating Etsy’s policies.
Read more: https://www.myminifactory.com/users/etsyadvertisingongoogle
The smartest Etsy sellers combine Etsy’s built-in ad options with their own:
This hybrid approach gives you more visibility while letting Etsy handle the complex parts of Google Ads for Etsy shop exposure.
So, can you advertise your Etsy shop directly on Google Ads?
No — but Etsy does it for you. Through Offsite Ads and Google Shopping, your products get exposure on Google without needing to manage the campaigns yourself.
If you're serious about growing your business, focus on what you can control:
While Etsy’s system may feel limited, it’s designed to help sellers succeed without overwhelming them. Use it wisely, and you’ll find that Google Ads for Etsy shop can be a powerful tool — even if you’re not running the ads yourself.
Final Tip: Keep testing, keep optimizing, and remember — your success on Etsy depends not just on ads, but on the value, emotion, and story your products bring to the world.
Let your creativity shine, and let Etsy (and Google) help the world discover it. 🌍✨
